Websites and locations

Julie Haevermans, Chief Marketing Officer, Coating Solutions at Arkema, talks about the industry's commitment to decarbonizing the coatings value chain. As chief marketing officer, she has been directly involved in connecting and working with partners, customers, suppliers, and organizational leaders, as well as her colleagues inside Arkema, to deliver a clear message about where the industry needs to improve.

The topic has transitioned from a second thought to a nice-to-have concept to a reality, and now more and more to a real sense of purpose for all of us."

About the episode:

Julie Haevermans, Chief Marketing Officer, Coating Solutions at Arkema, talks about the industry's commitment to decarbonizing the coatings value chain. As chief marketing officer, she has been directly involved in connecting and working with partners, customers, suppliers, and organizational leaders, as well as her colleagues inside Arkema, to deliver a clear message about where the industry needs to improve.

See also

Back to all articles
  • Expertise articles
Shifting towards more sustainability: when the coating value chain act as one
Jul 25, 2023
  • Expertise articles
More sustainable coatings: leveraging alternative feedstocks
Jun 19, 2023
  • Expertise articles
More sustainable coatings: transitioning to lower energy consumption technologies
Jul 18, 2023
Top